In order to stand out above the rest and capture that online sale, you need to be very clear on exactly why people should buy from you. So whether you’re just starting out or whether you have an existing store, Tip number 2 can be applied as you create a more sales driven platform!
Tip 2: Find one or two reasons that customers would buy specifically from you and promote these adequately throughout your shopfront!
There may be a few reasons why your shop is better than another shop selling the same or similar products. Be sure to do the research and discover what the competition is up to and exactly how they have positioned themselves. This is crucial in realizing your unique selling point.
A unique selling point might not be what your personal taste would hope for or want it to be. Rather, your target market’s specific needs should inspire the unique selling point so that you can cater to what they are looking for.
Your unique selling point may be anything - but here are a few common examples that work:
• Rare or Specialised Product Range
• Fast Shipments
• Free Shipments
• Free Gifts
• Unbiased Product Reviews
• Wholesaler Prices
Highlighting this can most effectively be done through:
• A clear and effective design
• Banner adverts
• Content pages
• Tweets on Twitter
• Email Campaigns
Creating a clear selling point and using it effectively will give your store an identity. It is your up-front value proposition, the essential value that is woven into the marketing strategy and core purpose of any eCommerce website.