As a leader in eCommerce, ShopDirect has been developing its software to integrate with 3D Secure! 3d? No, you don’t need glasses for this one – but it’s sure going to make trading online much easier and more secure.
What is 3D Secure?
In an effort to curb the occurence of fraud 3D Secure is an XML based protocol used as an added layer of security for online credit and debit card transactions. It was developed by Visa to improve the security of Internet payments and offered to customers as the Verified by Visa service. Services based on the protocol have also been adopted by MasterCard, under the name MasterCard SecureCode, and by JCB International as J/Secure.
As the most advanced online fraud protection, 3D Secure should not be confused with the Card Security Code which is a short numeric code that is printed on the card. It is a unique concept that is fast becoming part of all leading online trading sites and will certainly assist in the promotion of increased online sale.
Do I Have to Use It?
Although eCommerce can exist as it has without such security in place, 3D Secure adds another authentication step for online payments. Merchants are encouraged to use 3D Secure to achieve higher coverage against possible fraud losses. When a merchant does not use 3-D Secure they are however liable for fraudulent transactions even if the transaction was properly authorized.
Fraud will however continue as criminals have excellent adaptive skills. The internet is possibly the safest place to use ones credit card but aside from 3D Secure, a merchant should still carefully check all transactions for possible indications of fraud and catch it before it causes loss.
With complete 3D Secure integration due by November 2010, ShopDirect merchants can now opt to include this protective layer depending on their product type, cost and experience with fraud.
Look out for the announcement of this upgrade and ShopDirect will be able to tell you exactly what you need to get your shopfront linked up to this great tool!